MIIM Designs is thrilled to announce our collaboration with the City of El Segundo in an exploration of the city’s main entrance on Imperial Highway. The 100 acres land is located in parallel with LAX runway just south of the city and is the gateway to the City of El Segundo. The original sign served as a landmark for the city.

The El Segundo Gateway, builds on the historical circular walls. The walls, the arms of the city, embrace you when you first arrive. Creating an inclusive in motion, representing the cycles of life, that emulates growth. The path directs you towards the west – as the sunsets, reflecting on the future of El Segundo and the future changes and shifting towards the emergence and weaving of a sustainability and technology through the celebration of the Blue Butterflies.

“Land locked at one of the prominent spaces of Southern California, El Segundo is one of the main cities that one witnesses upon their arrival. Filled with a rich historical context of a land that was previously owned by corn farmers, later turned into a refinery town, through Chevron. We ask ‘How do we want the future gateway, for the city of El Segundo, to be representative of the community? And, how do we create: Wayfinding, Community, and Ownership?’ We strongly believe that the combination of strategic planning, creative programming and thoughtful transformation of the site will bring a renewed sense of relevance to this gateway.” – Maryam Eskandari