‘In pre-modern epochs, renewal of practice was always initiated by looking backwards, as a return to the fundamentals. The cult of the new/young first came with modernity. Are young offices still obsessed with the ideas of idols, former employers and teachers? Or are young practices in architecture today considered to be especially innovative? Are they generating new knowledge or just recycling winning formulas? If truly innovative new practices still exist, from what fields of knowledge do they get their input?’ Conditions Issue #9, New Knowledge – New Practices?
status: commissioned by Conditions magazine
team: Konstantinos Pantazis, Marianna Rentzou, Lida Stamou
collaborator: Joana Sá Lima
year: 2011
When it comes to doing creative work, it’s important to not only look for ways to let our creativity thrive, but to also be mindful of insidious “creativity killers” that can sneak up and strangle our ability to come up with our best ideas. According to research from Harvard University, there are five main culprits that are responsible for killing our creativity.
It’s important to recognize these impediments to the creative thought process because many are insidious, and worse yet, most can be made on the managerial end, meaning we may be stifling our creative workers without even realizing it. For those of us doingcreative work, we must be mindful of these deterrents of the creative process so we can continue to put out our most novel ideas.
1. Role Mismatch
As Einstein said, “Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.” Placing people in roles that they are not fit for is a surefire way to kill creativity. Although this may seem like a managerial concern, there are personal consequences here as well. Additional research has shown that we are at our best when we are “busy” (and pushed to our limits), but not rushed. In the wrong role, we can struggle to keep up and live in a constant state of creativity-crushing panic.
2. External End-Goal Restriction
Although self-restriction can often boost creativity, the Harvard study shows thatexternal restrictions are almost always a bad thing for creative thinking. This includes subtle language use that deters creativity, such as bosses claiming “We do things by the book around here,” or group members implicitly communicating that new ideas are not welcome.
3. Strict Ration of Resources
While money and physical resources are important to creativity, the Harvard study revealed that mental resources were most important, including having enough time. Creative people re-conceptualize problems more often than a non-creative. This means they look at a variety of solutions from a number of different angles, and this extensive observation of a project requires time. This is one of the many reasons you should do your best to avoid unnecessary near-deadline work that requires novel thinking. Also, when we are faced with too many external restrictions we spend more time acquiring more resources than actually, you know, creating.
4. Lack of Social Diversity
Homogeneous groups have shown to be better able to get along, but it comes at a cost: they are less creative. This even applies to the social groups you keep, so beware of being surrounded by people who are too similar all the time, you may end up in a creative echo-chamber.
5. Discouragement/No Positive Feedback
It’s tough to continue working on novel ideas when you haven’t received any positive feedback. This feeling is backed by psychological research that shows people who’ve started a new undertaking are most likely to give up the first time things come crashing down, also known at the “what the hell!” effect. Creative people thrive on having others impacted by their ideas. Without feedback, their motivation begins to wither and die. — How about you? What kills your creativity?
